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Marketing for Your Crew!
This is probably the most underutilized and least recognized value and benefit for investing in marketing and advertising. Your team, staff, employees, crew, whatever you refer to your group as; they make up the life and heart beat of your organization and if their energy is waning, your company is waning.
When your team sees a visible improvement in or expansion of your brand and message they get inspired. Inspiring or rallying your troops can be exhausting and misfire sometimes. Ever try those "group building" exercises that end up in fights? Right, that's the pain I'm referring to.
Well having a new web site, an internal sales awards show or even trying something new and unusual like a vehicle wrap can cause the masses to rise up and take notice. The energy level in the two Burning Brain clients I'm featuring this month rose considerably with the launch of their respective programs. The entire BigChefGuy empire was affected by the launch of the TTG Scion. While even more sales records were broken for Leisure Fitness after the annual retail awards dinner was done. 12 standing ovations? Are you kidding me? The whole company was stoked for the new year's impossible sales goals and met the challenge.
So remember, there is an internal component, immeasurable financially, that does matter to the bottom line. Don't discount it and save your own energy by letting your marketing investment reenergize your staff.
I'm looking for business and opportunity to help reenergize your brand and company so be sure to contact me if you want to talk about this topic more. I've spotlighted clients and vendors this month that do great work when it comes to considering staff motivation.
I'd like to be your friend first, so get to know me by crawling around my newsletter, friends' sites and my web site. See you next issue!
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Leisure Fitness
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Street Visibility
Toscana To Go's Dan Butler was looking for an edge in the to go and catering industry. Something that would help stand out, make employees happy and be different enough to matter. So, he purchased a Scion van.
By themselves they are unique enough and still have enough "cool factor" to be eyecatching on their own. But we had to do more so that he could have a cost-effective way to achieve outdoor advertising. The full-wrap, installed by Delaware's only certified vehicle wrap specialist was the result:
Mark Carlson at Signs Now
Find out how we did it and see other shots. It's an exciting way to use marketing dollars when your brand is strong, mature and well-known in the community. This would not be a recommended tactic for newer businesses.
Learn More -->
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Free! For Chamber Members!
If you're one of the first 3 businesses to contact me I'll do a free analysis of your web site and offer suggestions for improvement or change.
No obligation at all. Just a friendly assist from PW and Burning Brain.
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Internal Recognition
Burning Brain was hired for the second year in a row to deliver a high impact audio, visual and multi-media show to motivate and inspire the retail sales team of Leisure Fitness, a local company that specializes in the retail and commercial sale of high-end fitness equipment.
We will be setting the mood for everyone to believe they are in Hollywood. We will be doing a full agency engagement delivering print, flash and advertising design.
More importantly we were engaged to deliver creative thinking to help raise the bar over last year's wildly successful super hero theme. Everything for this year is in secret development so that all of the employees of Leisure Fitness can be surprised and receive maximum impact.
Learn More -->
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Something Fishy is Going on Here.
Having an aquarium in your house or office is a wonderful diversion and it's healthy. And having living things around that are maintained and thriving bring a certain natural energy back into the more dead world of indoors. Surround it with plants and it is not a sink-hole but a geyser for pure amber energy.
Mine was professionally installed by Jamie from AJB Aquatics and it rules. He suggested many of the design features that now enthrall me and the tank is a work of art as a whole, never mind the cool fish in there that he, again, recommended. He intuitively knew what I was trying to accomplish with a respite and felt that harmony and lively energy were the key to my need for distraction, but calculated distraction.
Learn More -->
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Chotchkies That Motivate!
As a business owner and problem solver it's my job to be the best I can be in a moment's notice or with one phone call from a client. They don't care about the details, they just need a problem solved.
Well my success comes from my team. And my teams have always included quality partners like Denise at G&G Outfitters. We have been working together for over 5 years now and she delivers quality goods and fast service with reliable results every time.
G&G Outfitters specializes in branding merchandise to inspire customers and crew. Every time you give out a plush toy, t-shirt or sweatshirt to your staff or customers, even your vendors a jolt of positive energy is inevitable.
Learn More -->
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"firestarter451" Paperless Newsletter ©2018
Burning Brain Creative Studios
Illustration | Design | CreativeThinking | Project Rescue
All rights reserved.
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