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Laying an Egg!
What happens when your presentation is a monumental flop?

I really don't think I bring any value to any of you if I don't share my disaster stories. I should have at least one each month.

Why would I admit this? Well, we all can learn from each other and I believe that mistakes are truly stupid and horrible if you don't leverage them as a rung on your life ladder. You know, the one you're using to climb up out of the fray with.

So how do I know that I'll have a disaster a month to share? I'm a risk taker. That's how. And I'd rather get something done and have progress that's messy than try to be perfect with no mess and have nothing ever happen.

So, just this Friday I presented the first cut of a multimedia presentation sales tool I was commissioned to design and build. Man it was going to be good. I updated all of my audio mixing software, made sure I had the latest 3d rendering software, got my concepts in line and starting producing.

I got deep in the weeds on this one. Getting the perfect guitar loops synched, finding compelling imagery, and making sure the specular highlights and texture maps were perfect on the 3d images. Smooth baby.

I reviewed the piece over and over again. Making sure the timing was right, looking for typos and making certain I stuck to my story board. Which I spent lots of time perfecting too!

I showed up Friday morning, popped the disc in then sat back and watched the whole thing hatch. At the end I felt like the committee chair that was commissioned to come up with the platypus and had to be the one to present the final version to the powers that be.

How did that guy feel?

I'm sure he got the same response I did! It's never good when the first thing the client says at the end of a "reveal" is "Now you know I'm your biggest fan....". I couldn't find a place low enough and dark enough to hide under.

Needless to say I maintained a poker face that would make Kenny Rogers blush. I also threw in some self-deprecating humor to take the edge off and then collaborated with the client on why this went wrong so that I could quickly fix the problem.

So the lesson here is of course be cool under pressure. That's the obvious one. The not-so-obvious and much more valuable one though: be sure not to get too bogged down in the details and production of your work without coming up for air. I got all hung up in the tactics and techniques and refinement and forgot the message, purpose and audience.

Sheesh.

Oh, by the way, the aforementioned platypus also lays eggs! If you're looking for a hodge-podge solution to no particular problem then the platypus is for you.

Otherwise, bring me on board to get some great creative going and some awesome collateral produced.

I'd like to be your friend first, so get to know me by crawling around my newsletter, friends' sites and my web site. See you next issue!

| patrick |


Leisure Fitness
2007 Commercial Meeting:
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Be a Sweet Nougat Center
Is your business a creamy sensation?

Nougat is probably the most useless thing around. But we all want it. And corporate America has sure found a way to market this innocuous but oh-so-sweet product to us. If a billion dollar industry can be built around this stuff, why can't you make money doing what you do best?

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Tipsy Astrologer Meet and Greet
The Drink's on Us!

Tell us your interest level and you can meet the Tipsy Astrologer.

Only the recommended drinks are free, one each to whomever comes to the meet and greet.

Sometime in July at Cafe Mezzanotte. Date and time will be set according to interest level.

Let's Start Rutting
An "eight-pointer" that gets the "dough"!

If you live in Delaware you know there is a predictable business cycle predicated on the migratory patterns of bipedal hominids in a southerly direction during the summer.

Rut is also a seasonal phenomena that happens predictably enough during the fall and has great implications on the survival of whitetail deer.

So, taking both of these points into consideration: how do you plan to mark your territory and make yourself all pretty for your market just in time for the glut of business that will come northbound on RT 1 this fall? Your competition has a plan to win the "dough." So should you.

Here's the tip (or "eight points")....

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pwarner | Email
302.562.4171 | Phone
burningbrainstorm.com | Web

A Frantic Cellular Race Down the
Switchbacks of Mind:
Swedish Death Metal collides with Mathematics

All right. So you thought you were getting comfortable in this little fever pitched cartel of voluminous rhetoric and PW banter. Guess again!

Here we go on a freeform journey through my mind relating to how things can be turned inside out and upside down. In fact turned off to be turned on.

I said it on my web site's "Project Rescue" page: "Which box and what's for lunch?"

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The Tipsy Astrologer
July's Outlook

An irreverent and entertaining "twist" on the month's activity related to your personality and social settings. Maybe even some sage business advice.

Oh, and a stiff recommendation for the drink that will either help you celebrate your success or drown your sorrows.

Bottoms up!

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"firestarter451" Paperless Newsletter ©2006
Burning Brain Creative Studios
Illustration | Design | Creative Thinking | Project Rescue
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