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I hate arbitrary rules imposed for an unknown reason by someone who doesn't get it and I have to bow down before the financial gods and accept this fate and punishment. This septic corporate colorless world of business is really my realm. It's where I thrive and by dwelling in the "beige" underbelly of the truly corporate I find my purchase. I personify the contrast I live for. I am that unreality in a logical environment and that is why I am successful. That is why I use color, gradients, violate borders, create negative space pathologically and then put something right back in like two-point perspective or grids that are math. In fact I'll even work in algebraic equations or technical terminology or reveal the underlying code.

That is why Meshuggah helps. Their relentless quest for the perfectly mathematical unmusic and anti-rhythm is absurd contrast. And boy it inspires the hell out of me. Never mind their lyrics and themes. That's another essay in itself. But their mastery of the English language is such that they can take us on jargon/lingo/idiom induced journeys.

Wow!

The result: to my benefit and yours is that I'm reminded to (here comes some extreme corporate jargon that is completely relevant) leverage the paradigm and synergistic confluence of organic creativity and clinical logic to come up with a whole new shift in one's image, message or collateral design.

Use the unart and the empty-thought world I make money in to inspire me.

Meshuggah's Doom World View: binary-static arbitrary nature induced governmental/industrial sanitization of a frozen ecological nightmare that lasts 6 months every year while gerbil like people kill themselves in sanitary private ways.

"Which box?!" No, "Why boxes?" Why not plastic bags that you have to put over your head?

| patrick |