| Fundamentally speaking all business has the same goal: to make money. But figuring out how to get the message out and what it should look like takes some sound irresponsibility. You have to take risks that go way out on the edge of acceptibility and then punch through the veil of content and get yourself really in a bind. Then reign it all in with the dreaded business plan. All of a sudden you've set the precedent and it's good because now you're the market leader and everyone else is catching up. |
Here are a few examples:
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