Burning Brain Creative Studios was commissioned to create a comprehensive collateral system and stationary ensemble for Graphic World, Inc. (GWI) a company based in St. Louis that provides outsourced publishing solutions to international text book companies.

Their clientele have been merging and growing for years becoming multi-national conglomerates that were quickly dwarfing GWI. Their marketing director was tasked with modernizing and integrating their collateral system so that they appeared bigger and more competent than before. Burning Brain was up to the task.

We upgraded their stationary ensemble first looking at possible logo upgrades along the way to modernize their image. Ultimately GWI decided that the tradition behind their original logo was strong enough not to have it changed. But they felt it's vehicle needed an upgrade.

Burning Brain worked diligently with the GWI marketing director to come up with a modular, sleek and useful collateral system that could work as a package or pieces could be deployed on their own.

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We also developed a PowerPoint template for their sales team to use during presentations that integrated with the stationary and collateral.